Best Start in Life Campaign

We are pleased to share the communications toolkit for the Best Start in Life campaign, which aims to increase awareness of the importance of early years in a child’s development and the role of early years education.

The Best Start in Life website brings together trusted advice, support and guidance for parents.

Every child’s journey is shaped by the moments that matter, from first steps and first words to the first day at school.

The government’s Best Start in Life campaign, delivered by the Department for Education and the Department for Health and Social Care, aims to help break down barriers to opportunity for every family, supporting parents and children from pregnancy through to age five and beyond.

We know that being a parent is filled with joyful firsts, but it can also bring natural worries and questions. That’s why Best Start in Life brings together trusted information, advice, and support - making it easier and more affordable for families to access early education and childcare, health guidance, and practical help at every stage.

Best Start in Life is here to help parents and carers whether they are expecting, navigating their child’s early health, exploring childcare options, or preparing for school.

The new website offers practical tools like a childcare checker, a breakfast clubs map , and links to local support, all designed to make the journey as a parent easier. From pregnancy to childcare, get advice and support for your child’s development at BestStartinLife.gov.uk

25 10 16 dfe bsil campaign toolkit.pdf